Wednesday 30 March 2011

Odd Future's South By Southwest Adventure: Watch Now!

MTV News cameras capture L.A. collective's 2011 SXSW journey.
By James Montgomery, with reporting by Christopher "CJ" Smith


Odd Future's Tyler, the Creator
Photo: MTV News

By now, the carnage has been cleared and the backlash has already begun, but earlier this month, Odd Future Wolf Gang Kill Them All — the 10-member Los Angeles rap collective/sleeper cell with whom we are currently obsessed — stormed the South by Southwest music festival in Austin, Texas, playing more shows than anyone could possibly fathom (officially/unofficially, the number stands at seven), leaving a path of destruction and laceration in their wake.

In the process, they might have also moved from the blogosphere to the big time, wowing audiences with their unhinged performances, conducting a string of bizarre interviews and bonding with everyone from Erykah Badu to Diddy in between.

And while almost every media outlet on the planet was clamoring for time with the group, only MTV News was granted access to their inner circle. Our cameras were with them for the entirety of their SXSW experience, starting with their eye-popping performance at the mtvU Woodie Awards on March 16 and culminating with a Saturday-night set at the infamous Vice party on the 19th. We also caught them in the moments between shows, as they skated through Austin, screwed around in dressing rooms and basically did everything that's elevated them to their newfound status as hip-hop's most fascinating collective.

We've cut together the best moments in a sprawling video piece that's just as unhinged as Odd Future themselves, and, as they prepare to take the next steps in their fledgling careers — namely, new albums from Tyler, the Creator and the duo known as MellowHype — we're rolling it out for you. If you've slept on them so far, consider it a crash course in all things OFWGKTA. And if you've been with them since day one, well, then perhaps these videos can serve as a time capsule — capturing the moment when they graduated to the (sorta) mainstream.

Regardless, it's the kind of stuff that's too compelling to keep under wraps. So here, for your viewing pleasure, are the Wonderful Adventures of Odd Future at SXSW.

Which is your favorite Odd Future moment? Tell us below!

Related Videos Related Artists

Source: http://www.mtv.com/news/articles/1660977/odd-future-south-by-southwest.jhtml

Jessica Simpson Jessica White Jill Arrington

No comments:

Post a Comment